Officially Fresha Best in Class 2026: How We Changed Male Grooming

We do not chase trophies. We chase repeat clients. So when Fresha Best in Class 2026 landed, we did not change the way we work. The award is what happens when you do one thing properly for over a decade.

Here is what the win means, and what sits behind it.

What the award actually is

Fresha is the UK’s largest beauty marketplace. The Best in Class 2026 recognition is based on real client behaviour. Bookings. Rebookings. Verified reviews from people who paid and turned up.

It is not a panel. It is not a popularity vote. It is the data from men who walked in, got waxed, and came back.

5,000+ five-star reviews across the group. That number did the talking.

The standard behind it

Wax for Men was founded in 2014 by Robbie. One idea. Male hair removal done by male therapists, in private rooms, by people who do it all day and treat it as a trade, not a novelty.

That standard has not moved. It is built on a few rules we do not break.

Male therapists. Every room.

You are waxed by a man. Whether it is your back or a full Back, Sack and Crack, the therapist has done it hundreds of times. No awkwardness on their side means no awkwardness on yours.

Private rooms. No exceptions.

One client per room. Door closed. You strip down to what the treatment needs and nothing more. There is no shared space, no curtain, no waiting in a robe.

Hygiene we do not compromise.

No double-dipping. A fresh spatula goes in the wax once and never goes back. Rooms are sanitised between every client. The questions new clients are too polite to ask, we answer before they ask them.

What “changed male grooming” means

Ten years ago a man wanting his back done had two options. A female salon that felt built for someone else, or a razor and a long reach. Neither worked.

We built the third option. A space designed for male hair, male skin, and male clients. Hot wax for intimate areas because it shrink-wraps the hair and lifts cleanly. Strip wax for backs because it covers ground fast on broad areas.

That is not luxury. It is the right tool for the job, used by someone who knows the job.

Why the men keep coming back

The award is built on rebookings, so it is worth saying what makes a man rebook. It is not theatre. It is the absence of friction.

He knows what he is getting. The room is clean. The therapist is a man who has done it hundreds of times and treats it as routine. The price is fair and stated up front. The job is done properly and he is out the door smooth. Nothing about the visit makes him think twice about the next one.

Do that thousands of times across thousands of clients and the numbers stack up on their own. That is the entire mechanism behind the Best in Class 2026 result. Consistency, repeated.

The team makes it work

None of this happens without the therapists. Every studio runs the same way because every therapist is trained to the same standard. Male hair removal, done by male therapists, with the hygiene rules treated as non-negotiable.

That is why a back wax in Manchester feels the same as one in Leeds. The standard travels with the people, not the postcode. A first-timer in Wilmslow gets the same talked-through, no-judgment treatment as a ten-year regular in Wigan.

Where you can get it

We run studios in Manchester, Wilmslow, Leeds and Wigan, plus a London guest residency. Same standard in every one. The award sits across all of them.

If you have been putting off a first wax, this is the reassurance you were waiting for. The men who voted with their bookings have already told you it works. Read our first-timer guide if the nerves are the thing holding you back.

The work continues

An award does not finish anything. The next client through the door has not read it and does not care. They want a clean room, a male therapist, a fair price, and to be out the door smooth.

That is the job. We have done it since 2014 and we will keep doing it.

Want to see what a Best in Class wax feels like? Book online, or call 0161 564 4406.

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